Surveys are extraordinary things. Only when you think you have a good handle on whom, when, where and why, a survey will produce results that challenge those ideas.
For example, the interest of travel recently requires that women traveling together sent to 7000 women in April 2006. My first surprise was how many responses we got. Experts say you do “good” if you can get a 5% response rate. Well, we did much better than that, it came almost 9%, (representing more than 600 women’s opinions).
We will, of course, use the results of the survey to develop our tour schedule but some not surprisingly about “who, when, where and why” women’s travel preferences were also revealed. Survey results show …
Who is a woman traveling with …
Finding travel partners is difficult. More than 65% of women said that they had difficulty finding someone to travel.
… but when they travel, they like traveling with girls! Most travel with boyfriend or alone, but in both cases it goes with a group of women.
When women are traveling …
Women will travel whenever throughout the year they can! 45% of women say anytime is the right time to travel.
The woman is “crazy trip.” More than 40% of women surveyed have taken 4 trips or more in the last 18 months.
Where women are traveling …
Women like new goals. 65% of women respond to say they prefer to go to new places, rather than returning to the places they visit.
Alaska here we come! Alaska is the main purpose of A.S. by landslides.
Italy, Italy and Italy. The incredible first choice for Europe is Italy.
Why women are traveling …
Mother Earth’s beauty is why women travel. The main reason for traveling – wherever the purpose of seeing the natural beauty offered by the purpose.
Costs are secondary. When choosing to travel, women think about where they want to go first, and then think of money and who they will travel.
How do women like to travel …
By land if you want. The extraordinary majority is preferred by a land tour to a cruise ship.
